I’m too busy working for New Life Media clients to write much today. Other than to say I received brief inspiration on the subject of sales and marketing by looking at my styrofoam cup of Dunkin’ Donuts coffee just now. (Yes, it’s my go-to coffee on days like today when I don’t have time to brew at home or go to a local boutique coffee provider).

They’ve trademarked the phrase:

What Are You Drinkin’?™

Which leads to me giving away the best idea of the next century:

Someday I’m going to trademark the word:


You’re welcome. ch:


Gabe · 27 Mar ’12 at 10:43 am

Ha ha ha! 😀

    Christopher Hopper · 27 Mar ’12 at 10:52 am

    If you make a bazillion dollars on it, I get 15%, cool?

Susie · 27 Mar ’12 at 10:49 am

Your brilliance astounds me sometimes. hahaha
I’m been thinking about making t-shirts that say “I go the gym in preparation for the future zombie apocalypse.” haha

Mike Kim · 27 Mar ’12 at 10:51 am


And I can’t wait for what tagline you come up with for me…

    Christopher Hopper · 27 Mar ’12 at 10:52 am

    You’re welcome.™

    Like it?

    Gabe · 27 Mar ’12 at 11:18 am


Nathan R. · 27 Mar ’12 at 11:44 am

Then I’ll trademark “A” 😉

AnneMarie · 27 Mar ’12 at 3:21 pm

I’ll take a trademark on LOL and we’ll all live in a chateau in the south of France cruisin’ around La Cote d’Azur on our yachts drinking some Rose de Provence…d’accord?

    Christopher Hopper · 27 Mar ’12 at 4:37 pm

    Oui ca va. PERFECT!

    (I’m ™’ing “ca va” while we’re at it).

Christian Fahey · 27 Mar ’12 at 4:41 pm

Brilliant!!! (as I wet my pants laughing!)

    Christopher Hopper · 27 Mar ’12 at 4:43 pm

    So what would the Christian Fahey ™ if he could? Inquiring minds want to know.

Christian Fahey · 27 Mar ’12 at 4:54 pm

PF’s! (of course!)

Stuart · 27 Mar ’12 at 4:58 pm

Aww…hate to burst your bubble (it’s all tongue in cheek), but as your stalwart legal counsel, I must inform you that common words can not be trademarked. Most common phrases can not either, unless you have given it a significant meaning and association in the marketplace…hence Dunkins’ ability to trademark the seemingly common phrase of “What are you Drinkin’.” Most notably, they probably could not have trademarked the phrase “What are you Drinking” because that is too common. The key here is the use of “Drinkin’ ” which is associated with Dunkin’ in much the same way as the ubiquitous “Mc-Everything” is so often used and associated with McDonald’s.

Brought to you as a public service by “Sir Stuart the Stalwart” (TM) ha ha ha…..

    Christopher Hopper · 27 Mar ’12 at 7:15 pm

    I wasn’t kinda’ hoping you’d chime in! LOL ROCK ON! Insightful and totally hilarious. Well done.

    We’all just got skoold by my home boy Stu!

Christopher Miller · 27 Mar ’12 at 5:48 pm

“That’s Epic” it seems to be a widely abused word lately.

    Christopher Hopper · 27 Mar ’12 at 7:16 pm

    Most overdone phrase of 2011 … and sadly leaking into 2012. Maybe making everyone pay royalties to us would stop it?

Taisia · 28 Mar ’12 at 12:19 pm

That’s hilarious! lol 🙂

Mike Kim · 29 Mar ’12 at 9:49 pm

How do I trademark my name? (seriously)

I am going to do it just so I can get Twitter to release the @mikekim handle to me. Driving me nutty…

    Christopher Hopper · 31 Mar ’12 at 4:15 am

    They’re sitting on it?

    Your name would have to become a brand (Tommy Hilfigger, Louie Viton, etc). Ask Stuart above; he’s my attorney.

Comments are closed.