There has never been a better time to be a self-published author, but the old rules of publishing don’t apply anymore. Simply put: social media is killing your book’s ability to sell.
What do I mean? Well, for one, I certainly don’t mean you shouldn’t write a solid book. You shouldn’t skimp on editing, cover design, or ad campaigns. And you shouldn’t be silent about your enthusiasm for the content. But the old way of building an audience is over.
What do I mean?
Here’s what the old way looks like:
“Hey, everyone! I wrote a book, and I’d love if you would buy it on the same scheduled day, even if you don’t like my book or know who I am, so that I can get a good spike on Amazon. Thanks so much for helping make my book a success. PS – Can you please share this post with your friends? And then ask them to share it too? PPS – I’ll send you a signed book if you get your grandmother to buy it and share it with her book club. Thanks! PPPS – I’ll be posting obnoxiously about this for the next several weeks, so please make sure you ‘like’ all mentions of this campaign, and share as many times as you can. Thanks!”
Not only is this method of marketing annoying but it is killing your career. And it’s annoying.
So what’s the alternative? Fortunately for you (and me), Chris Fox has already written a book on it. If you’re really serious about writing that book you have in your gut, then you owe it to yourself to read (or listen) to Six Figure Author: Using Data to Sell Books.