Reading a novel on an iPhone is ludicrous.
Or so I thought.
Until I had a revelation. The same kind of revelation I had when choosing between two physically-large books for a flight, because taking both was simply too much for my carry on. So I put the Kindle app on my iPad and took both. And a few dozen others.
Making the jump from paper to screen for my book reading was manageable. Large visual surface (actually, the iPad has more real estate than most book pages), and even an unexpected perk: no book light needed at night. But still, reading a novel via the Kindle app on my iPhone? It can’t be done.
Until I realized that I read thousands of words every day on my iPhone.
Texts, emails, articles, research, PDFs, Tweets, Facebook, posts, status updates, recipes, directions, lyrics. In fact, I read more on my iPhone than I make phone calls. Conservatively 100 to 1.
So why couldn’t I read a 100,000 word novel on my iPhone?
Once I realized I’ve already read enough text on my iPhone to fill dozens and dozens of books, the argument was over.
And I read a novel.
In the mean time, I found out I’m not alone. In fact, Henrik Berggren, CEO of Readmill, recently presented his findings at a conference in Malmö, Sweden, showing that not only are mobile smart phones the most preferred book reading device in 2013, but they also keep us more engaged in our reading.
“It is not only that they are spending more time reading the books because the screen is smaller. Even taking into account screen size, smartphone users read more often, they finish more books in general, they start more books, they share more quotes, and they write more comments,” says Berggren. “This paints a very clear picture that the people that are most engaged with their books are the people who read on their phones.”
They always say that the best camera is the one you have on you. Which has quickly become the smart phone. Likewise, it would appear the that the “best reading device” is following suit.
Not there yet? Don’t worry.
You will be.
Because my analytics tell me half of my readers are viewing this on their mobile devices right now.