I got a benefits card from Starbucks in the mail today. I’m now a Gold Card carrier. Nice envelope, nice packaging, and nice things to say about me. (Though automated).
Here’s the crazy part: Starbucks isn’t even close to being my favorite coffee.
Part of the reason I got this status – based on how many times a customer orders – is that a church I ministered at gave me a loaded Starbucks card as a gift. Free coffee. Score. (Thanks Mocha Dragon).
But there was also this idea floating around in the back of my mind that if I order enough, I get benefits for my patronage.
Never underestimate the power of providing benefits. Such a program can attract people to be patrons even if you don’t provide their favorite product. There’s power not only in the type of benefits you provide, but also in the sense of community that you create. Because people want to belong.
The interesting thing is that Starbucks didn’t create the idea of a rewards program. And while some church goers would consider it blaspheme if their church had a benefits program, the simple fact is, God started it.
Psalm 103:2 says, “Praise the Lord, O my soul, and forget not all his benefits.” And Hebrews 11:6 adds to it by saying, “…And He rewards those who earnestly seek Him.”
God has a rewards program with benefits.
Sounds way too capitalistic for those occupying Wall Street at the moment. But the truth is, while salvation is offered freely, favor is costly. It demands loyalty, patronage, and consistency.
There are even particular rewards and benefits disseminated in direct proportion to our level of patronage. And while the idealist would say, “You should seek God simply because He’s God” – and I would agree – there is the reality that people are human, and sometimes we don’t see the goal, only the benefits. And if that’s what it takes to drive certain people forward, I’m all for it. Because eventually they’ll get the point. Or they’ll run into the Rewarder.
Unless, of course, you offer a terrible product. In which case I may stop using my Gold Card when the free money runs out. ch:
QUESTIONS TO ASK YOURSELF:
Q: What rewards do your friends get from knowing you? Do certain friends get different benefits? Based on what?
Q: What retailer or business do you frequent because they have a great reward program? Are you willing to pay more, or put up with something you don’t like, because of their program?