For dreamers, graphic designers, and visionaries, it’s not too often you can quantify something you produce.
It’s the “feel” or “emotional response” a project stirs in people – not a physical building that you’ve built, corn field you planted, or cabinet you crafted.
But when things go into print, something happens. Holding a book in your hand, feeling the card stock between your fingers, or – in this case – seeing the billboard looking down on 110,000 cars per day, that’s pretty rewarding.
Thanks to my team mate, Jason Clement, for rocking this sign. ch: