In marketing, there are certain scenarios and events that make up what may constitute “the perfect storm.” Last night’s book signing at Borders in the Salmon Run Mall, Watertown, NY was just such a case. wtb_indianriverA week ago I was interviewed on the #1 talk radio station in town (which subsequently ran all weekend), followed by an interview in the local section of the Watertown Daily Times. The day-of the event, Wayne and I did a presentation at the largest Middle School in the county (Indian River), and it was kid’s Trick-Or-Treat night through all the storefronts at the mall. Add on top of all this my “9-5” job (and then some) of pastoring a modest sized youth group in a very loving church, and you have a monster pre-Halloween book signing (pun most definitely intended). We sold out in the first hour, and resorted to handing out thousands of promo cards to the rest of those in line. Moral of the story? The Boy Scout Motto: Be Prepared (because perfect storms do happen). ch:


Billy.J · 31 Oct ’09 at 9:07 am

The signing was awesome last night! Had a blast! Glad you guys had a good turn out; pity that Borders only had those few copies. I know I defiantly enjoyed helping. Hope Wayne has a good drive back, it was an honor! 🙂

Christian Fahey · 31 Oct ’09 at 9:22 am

Coolness, dudes. First of many such rapid liquidations of on-hand stock! Yay! Good for you.

Millardthemk · 31 Oct ’09 at 3:15 pm

Hmm** I miss what I seek 🙁

Mandee Widrick · 1 Nov ’09 at 4:23 pm

Looks like a great turnout! Congrats on the success. 🙂

Christopher Hopper · 1 Nov ’09 at 5:48 pm

Billy: Thanks! It was great seeing you and your family out! Sir Wayne is on his way home now.
cf: Rock on right back to ye’!
Millard: Do you now?
Mandee: ‘Twas indeed! Thanks so much!

Millardthemk · 1 Nov ’09 at 6:03 pm

Hmm a recent reply CH. Yes, though I do think that what I have may be useful. I see no change. Hmm, no I have an idea, but I don’t think it is correct:(.

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